Starting from Scratch with SEO: What to Keep in Mind

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If you’re just getting started with your website, you might be intimidated by the idea of optimizing it for search engines like Google and Bing. What do those terms even mean? Where do you even start? The good news is that it doesn’t have to be too complicated at all, and you can easily use some tried-and-true strategies to give yourself an advantage over your competitors right from the beginning.


Determine your business goals

Your business goals should drive everything you do, so you’ll want to decide what they are before working on SEO. For example, some businesses need more customers while others require higher conversions. Figure out what’s most important for your business, and then start working on improving your rankings!


Research keywords

When considering what content you want to focus on, it’s important to research keywords and phrases relevant to your business. These searches will provide a list of different words your customers might use when searching for a company like yours. You can then choose one or two to focus on. As the saying goes, if you are not found, you don’t exist. After choosing your target keywords, create good meta descriptions and titles for any blog posts or articles so that search engines know what your site is about! With an eCommerce audit SEO, you’ll need to consider which page title will be best used as your primary landing page and how the keywords should be written out. It may seem confusing initially, but with time, you’ll get the hang of it.


Create a website structure

If you’re trying to create a website that has a target audience, the best thing you can do is think about your intended audience and focus on what they need or want. If you’re unsure what, specific needs/wants your potential clients have, start by considering demographics like age, gender, profession, location and income. You might even want to talk to your potential clients before actually starting anything so that you know where they get their information now and why.


Check your grammar and readability

It’s a process, so making mistakes along the way is okay. But try your best to keep things grammatically sound and well-written. That will help people read your content more easily and find your posts quicker in search engines. In addition, use keywords wisely – this is an easy way for Google to index your site and rank it high among other relevant pages. Don’t forget that every page should have a meta description that tells readers what they’ll find on that page. And remember to link out to quality sites as much as possible; this will increase traffic coming back to your site and get you good press coverage.


Optimize page titles, content, and descriptions

Organic search engine optimization takes time and work, but you’ll get the biggest return on investment if you’ve got a plan and keep your content focused on customer needs. That’s why it’s important to think about optimizing everything–page titles, descriptions, and content–to rank well on Google and other search engines. The title should be informative and catchy without being too long; the description should tell what your page is about without being too long; and the content should be concise, well-written, compelling, and easy to understand.


List products or services

There are many products and services you will need to market your blog, but an essential one is search engine optimization. The two most common types of SEO are off-page (or link building) and on-page (content optimization). On-page techniques include creating content related to what people search for when they use a search engine. Off-page strategies include participating in community forums, making guest posts on other blogs, submitting articles to directories or starting a niche news site.


Fix 404 errors and broken links

If you run a website, at some point, you’ll need to start tackling your 404 errors and broken links. Fixing these errors can be tedious, but it’s worth the time spent. Fortunately, some services will help you find these broken links and 404 errors and even fix them for you. All you have to do is keep an eye on your traffic (if your visitors don’t reach the site because of a broken link or error) and report any errors when they happen! Several good Wellington SEO agencies offer this service, so go ahead and get started today!


Promote your content using social media & email marketing

Promote your content on social media and email marketing. Social media is a great way to share your posts with your connections and also a way to help you get traction on the internet. Use it! Email marketing is another powerful tool that many people do not take advantage of. It can be used both as a lead generator for your business and as an ongoing newsletter for your customers. Take time daily to tweet about your latest blog post, promote your social media pages, and write emails that drive traffic back to you or provide information.

Main photo: Alvaro Reyes/

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