Brembo: thanks to an app you can check if you are not getting a fake

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The company’s multi-piston calipers from the Italian company have been making waves in the world of motorsport for some time now. The manufacturer has come up with a revolutionary idea that will help in the fight against fraudsters.

The Italian company that produces professional braking systems has released an innovative application that aims to fight against fraudsters impersonating the logo of the popular brand.

No one needs to be convinced that Brembo braking systems look great, improve system performance and… they cost money. When looking for the company’s calipers you will immediately find an overlay with the Brembo logo, which is designed to imitate the expensive and proven solutions of the Italians.

To combat the ubiquitous fraudsters, Brembo has released software that allows you to verify the authenticity of the product. What do you need to do? Just scan the QR code from the packaging and the customer should see the confirmation of authenticity.

(By Alexandre Prévot – Flickr: Ferrari 599 GTB Fiorano, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=25620287)

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